HSM Digital Marketing builds and manages the advertising, content, and lead systems that
bring more customers to your business — and reports honestly on what every dollar returns.
HSM is a new agency, so we're not going to show you someone else's case studies.
Below is the format of the reporting you'll receive — the exact metrics we track and
share every month. Real client results will replace these examples as they come in.
Illustrative Example
Local Home Services
Meta & Google Ads, 6-month engagement
Leads Generated
412
Cost Per Lead
$21
Conversion Rate
6.4%
ROAS
5.1x
Illustrative Example
Multi-Location Retail
SEO, social & paid search, 12-month engagement
Website Traffic
+164%
Revenue Generated
$318k
Conversion Rate
3.9%
ROAS
4.3x
Illustrative Example
Professional Services
Lead generation & website rebuild, 4-month engagement
Leads Generated
187
Cost Per Lead
$44
Website Traffic
+92%
ROAS
3.8x
Figures above are illustrative examples used to show our reporting format. They do not
represent past HSM client results. Marketing results vary by industry, budget, offer, and
market conditions — no agency can responsibly guarantee specific outcomes, and we won't.
HSMDigital Marketing
About HSM
Built for business owners who are tired of guessing.
Most small businesses aren't losing to bigger competitors because their product is worse.
They're losing because the other business is easier to find, easier to trust, and easier
to contact. That gap is what HSM Digital Marketing exists to close.
We work with owners who want their marketing handled properly — advertising that's
actually tracked, a website that converts, content that shows up consistently, and a
straight answer when something isn't working. No jargon, no vanity metrics, no quietly
renewing retainer with nothing to show for it.
"I started HSM because too many good businesses were paying for marketing nobody could
explain to them. Every client gets the same thing: a clear plan, honest reporting, and
someone who picks up the phone."
Sample testimonials — to be replaced with verified client feedback.
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Engagements
Pricing that matches the work, not a template.
Every business needs a different mix, so we quote after the consultation — once we know
what you actually need. No setup fees hidden in the fine print.
Starter
For businesses getting their first real system in place
Need something none of these describe — a one-off campaign, a website build on its own,
a product launch, or support for an in-house team? We'll scope it around the work rather
than force it into a tier.
Mostly small and mid-sized businesses that sell to local or regional customers — home services, trades, healthcare and dental practices, professional services, retail, and hospitality. If you're not sure whether you fit, ask. If we're not the right agency for you, we'll say so on the call rather than take the work.
It depends on which channels you need and how competitive your market is. There are two separate costs: our management fee, and your ad spend, which goes directly to Google or Meta. We'll give you a clear figure for both after the consultation, and we'll tell you if your budget is too low to produce a meaningful result rather than take it anyway.
Paid advertising can start generating enquiries within days, though the first few weeks are largely spent gathering data and testing. Most campaigns need 60 to 90 days to reach stable, optimised performance. SEO is slower by nature — typically three to six months before meaningful movement. Anyone promising you fast, guaranteed rankings is not being straight with you.
Yes. Meta advertising is one of our core services — audience research, creative production, campaign build, pixel and conversions API tracking, and ongoing weekly optimisation. You keep ownership of your ad account and business manager, always.
Yes — as a standalone project or as part of a wider engagement. We build conversion-focused sites: fast, mobile-first, and structured so that traffic from your ads actually turns into enquiries. There's little point paying for clicks that land on a page that doesn't convert.
That's who we're built for. Small businesses tend to get the least attention from large agencies while needing the most clarity. Being small means you'll deal directly with the person running your campaigns rather than a junior account handler.
No long lock-ins. We usually suggest an initial 90-day period, simply because that's how long it honestly takes to gather enough data to judge performance fairly. After that we work month to month. If we're not delivering, you shouldn't need a lawyer to leave.
Book a free consultation or send us a message using the form below. We'll ask about your business, what you've tried, and what you want to achieve — then tell you what we'd recommend and what it would cost. No obligation, and no hard sell.
Ready to Grow Your Business?
Let's build a marketing strategy that brings more attention, leads, and customers to your business.